Managed Service Providers (MSPs), have traditionally relied on traditional methods of selling – cold calls, door-to-door outreach and the creation of sales teams. But in today’s digital-first world this approach is starting to fall apart. This strategy is unsafe and out of date due to high costs, long durations of ramp up and shorter tenures for sales reps. While other B2B sectors have evolved to place more emphasis on marketing over sales but many MSPs are still spending heavily on outbound techniques that generate little or no return.
It is true that relying solely only on sales to generate demand is as putting a cart on the horse. Even the best salespeople can struggle when they don’t have a steady stream interested potential clients. Pay-per-click marketing designed for MSPs is an effective way to get leads looking for their services.
What is it that makes PPC for MSPs So Effective?
PPC for MSPs provides an instant connection with customers searching for services, for example, managed IT, cybersecurity or helpdesk outsource. PPC is more effective than cold outreach since it identifies the need at the time of its occurrence.
MSPs who are able to execute the right campaigns can be found on the top search results, on specific LinkedIn feeds, or even in YouTube videos, which are viewed by medium and small businesses. This type of advertisement not only increases visibility but also attracts in-market leads who are much more likely convert.
It’s also much simpler to measure the ROI of your investment compared to traditional sales methods. You can monitor the cost per lead and determine which ads work, and which keywords perform better over others.
How come most campaigns fail because they lack the necessary knowledge
It’s not as easy as simply boosting your Facebook post or picking some Google keyword to run a successful PPC. MSPs are a niche market and bringing them to the forefront effectively requires specialized knowledge of the industry. In this regard, a PPC company that specializes in MSPs could make a huge difference.
A qualified MSP advertising agency knows how to:
Talk directly to the business’s issues such as downtime security threats, downtime, or insecure support.
Create ads that are aligned to MSP packages and other services.
Design landing pages that turn visitors’ curiosity into inquiries.
PPC campaigns lacking this level of detail can quickly become costly experimentations. But with the right guidance they can turn into effective engines of growth.
It’s best to concentrate on sales first, and marketing second.
It’s becoming more normal for marketers to employ a sales team first before investing in their marketing. MSPs are increasingly acknowledging the importance of demand generation. If marketing is effective the sales team spends less time hunting and spend more time closing.
This is the reason PPC plays such an important role. This enables founders and teams to focus more on providing value, rather than the pursuit of cold leads. When there is consistent inbound activity that’s when you should expand your sales team, not before.
MSPs can scale up faster with this marketing-led approach, while reducing time and money. The model also helps buyers connect on the internet, right where they are.
Final Thoughts
It may be time for your MSP to examine whether it’s using outdated, sales-driven strategies. There’s a better and more reliable method of moving forward. This starts with reaching people that are already seeking solutions.
Pay-per-click marketing for MSPs isn’t just about obtaining clicks. It’s also about acquiring clients. With the help of a reliable MSP PPC agency or MSP advertising agency, you can build an unreliable flow of top-quality leads, and finally free yourself from the unpredictable nature of cold marketing. Marketing has become more than optional, it’s a foundational activity.